The Effect Of Brand Trust On Purchase Intention For The Ampo Beverage Brand in Jember

Abstract

The purpose of this study is to determine the influence of
brand trust on purchase intention for AMPO drinking water
in Jember. The number of samples in this study was 200
respondents using saturated samples. The analysis
technique used is SEM using WarpPLS 8.0. The research
method used in this research is outer model analysis and
inner model analysis. The results of data analysis show that
there is a significant influence of brand trust on purchase
intention for AMPO drinking water in Jember with a
contribution level of 25.4% and the remaining 74.6% is
influenced by other factors not included in the research.